Not long after the phrase Web 2.0 emerged, also Web 2.0 design appeared. An unwritten set of guidelines that demanded that a decent webpage should have gradients, round corners,some mirror effects, a badge, and the important stuff should be in a font size of at least 48px came to existence.
I’m still not sure what they were thinking back then. Did the designers really think users where that stupid that they needed big letters screaming at them? Was it all about showing off Photoshop skills, or had it something to do with the idea that Web2.0 should be clearly recognizable as something different, something totally not Web 1.0.
Well let’s no longer talk about the past, and bad examples, let’s search for good ones that are available to us now. Because I have the feeling that we’re slowly moving to a new set of design guide lines. I’ll present you three websites, that - although they are different - have a lot in common too.